Established in 1925 as a local small crop farm in Pelion, SC, Walter P. Rawl & Sons has grown into a national, multi-generational business, selling leafy greens and specialty vegetables. A clear understanding of consumer demands for sustainability has driven innovation and success. “Today’s consumer is more likely to prefer packaging that is recyclable and we have heard that message from them for years,” said Ashley Rawl, vice president of sales, marketing and product development, as well as grandson to founder Walter P. Rawl.